• Zip codes:
• Groves – 85203, 85205, 85213, and 85215
• The View – 85205, 85207 and 85215
• Breeze – 85234

• Majority of our readers are:
• Groves – Between 35 and 64
• View – 45 and up
• Breeze – 25 and up

• Income breakdown:
• Overall – Majority between $50,000 – $150,000

• Gender:
• Overall 76.3% of our readers are female

• Approximately 50% of households have 2 people in the home. The second highest household concentration is four people.

• Of the people who answered the survey, two people in 61.2% of the households represented read our paper.

• Overall survey respondents stated that approximately 80% of them visited our display advertisers as a result of seeing an ad in our paper.

• Overall approximately 88% of respondents said they use
advertiser’s coupons:
• 19.1% use them whenever they can
• 19.7% use them often
• 48.7% use coupons sometimes

• Full color advertising was noticed most by survey respondents:
• 55.9% stated they noticed full color most
• 28.3% stated they noticed spot color most
• 11.8% stated they notice black and white advertising most often